Branding A Community: A Graphic Design Workshop

Branding A Community: A Graphic Design Workshop
April 13, 2013 / 10:00 a.m. – 3:00 p.m. / $50

with instructors Matthew Muñoz (Partner & Chief Design Officer at New Kind) and Amber Howard, Ph.D. (Director of Research & Education at New Kind; Lecturer, NC State University, College of Design)
Open to high school students, grades 9-12

Communities are the most powerful force for ideas and action.They grow through conversation, a passionate purpose, and partnership. In this workshop, students will learn how to use design thinking, branding, and experience design to spark communities and movements that define the world.

Participants will get a chance to work with stakeholders, develop a brand purpose, create content, and develop a brand position package for a community in which they belong. This workshop is wonderful for students interested in graphic design, and will help students better understand how the power of good design can bring people together and strengthen a community. 

Matthew Munoz (Partner & Chief Design Officer at New Kind)
Matt Muñoz is a nationally award winning designer specializing in forming visual identities, storytelling, strategy-building, and making information understandable. He has mapped complex customer interactions and business processes for open source technology leader Red Hat, and built design policy matrices for the U.S. National Design Policy Initiative. He holds a bachelor’s degree in graphic design from East Carolina University, a master’s degree in graphic design from North Carolina State University and has held design roles at IBM, Capstrat and Work Worth Doing, as well as his own consultancy, Design Heals. He is the former President of AIGA Raleigh chapter.

Amber Howard, Ph.D. (Director of Research & Education at New Kind; Lecturer, NC State University, College of Design)
Whether researching, organizing, teaching, or designing, Amber Howard, Ph.D. develops strategies that not only guide transformation, but also serve greater social outcomes. To date, her work spans healthcare, sustainability, education, collaboration, and community development. She teaches at NC State College of Design, co-founded a Research Foundation, and has been recognized for her design and research internationally.

Registration is now closed, Thank you for your interest in this workshop!

At this time we are only able to accept payment by check. Once you have registered online, you may mail your check for the amount listed above (made out to NCSU) to:

CAM Raleigh

409 W Martin Street
Raleigh, NC 27603

Thank you for your interest in our workshops. We hope to see you soon!

CAM Raleigh is a non-collecting museum that explores what’s now and presents an always-changing museum experience. CAM Raleigh is a collaboration between the Contemporary Art Foundation, the community of Raleigh and North Carolina State University’s College of Design. CAM Raleigh is generously supported by the Contemporary Art Foundation, North Carolina State University, individual and corporate members, private and corporate foundations, and government agencies. CAM Raleigh is located at 409 West Martin Street, Raleigh, NC 27603, between Harrington and West streets and in the heart of Raleigh’s Depot National Register Historic District and Warehouse District. CAM Raleigh has a parking lot; additional parking is available at metered spots on the street or at the Davie Street Parking Lot located at 201 W. Davie Street. Information about CAM Raleigh’s exhibitions, programs, and special events is available on the CAM Raleigh website at or by phone at 919.513.0946. Follow @camraleigh on twitter.

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